Web design trends come and go every year, which means it’s essential for businesses to keep up with these trends in order to avoid having an outdated website. An updated website results in your company maintaining a modern and up-to-date reputation. Here are ten web design trends that have shown to be popular in 2014:
A responsive wed design (RWD) approach is aimed at providing easy reading and navigating across all platforms including tablet, mobile, and desktop. RWD enables the website’s layout to adapt according to the user’s screen resolution. With the proliferation of mobile devices (see below), it is crucial that your website is mobile friendly.
2. Making the Most of One Page
One-page scrolling is becoming very popular among organizations due to its simplicity, fast load speed, and cleanliness. By using a long scrolling design, the content on your website has a greater chance of being read, as viewers are not required to jump from page to page. This allows for companies to focus on content, and it is also beneficial for image-heavy websites.
Example: Jess & Russ
3. Exciting Typography
Another web design trend that we have seen lately is the use of fonts with personality (fonts that feel like they can stand on their own), various font styles, and fonts in bright colors. By using exciting typography, you are setting your design apart from the competition and helping the content on your website to stand out to visitors.
Minimalism uses a straight-to-the-point technique by getting rid of excess clutter. This design trend enables websites to not only stay simple, but it also place an emphasis on the content. Some minimalistic web designs have simple color schemes with only one or two colors, while many take advantage of white space.
5. Heavy Mobile Focus
With so many mobile devices being used today, many users are using their phones to browse the Web. Thus, it is essential for companies to ensure that their website functions on mobile devices. Mobile web designs adapt websites to small screens while incorporating many features available on the full site.
Example: Whole Foods
6. Large Content Blocks
Many people are visual processors, and are better able to consume content with the help of graphic aids including tables and graphs. Large content blocks segment a website’s content into visual categories. This helps to create good flow and responsiveness by causing viewers to focus on one subject at a time.
7. Flat Design
Flat design incorporates smooth colors and simplicity in order to bring a website to life. Flat UI elements remove any stylistic choices that give the illusion of three-dimensions. CSS3 created much flatter buttons using natural box shadows, text shadows, or rounded corners. Additionally, Apple recently introduced Flat UI design on its iOS 7.0 software update.
Example: Future Insights
8. Prominent Social Icons
Social media is becoming more popular every day, which means your organization’s website should be clearly displaying links to your social media accounts. Making social media icons easy to notice helps to generate social activity. Additionally, many sites are integrating social feeds into their websites, which dynamically updates in real-time with their latest posts.
HTML5 will remain a core technology for structuring and presenting content for websites. It defines a single markup language, and there are many important features that come with HTML5 including markup, new API’s (application programming interfaces), and error handling.
10. Video Content
Why read about it when you can watch it? Videos are becoming easier to produce and share on both websites and social media, and the ability to capture valuable metrics make them a useful addition to your website.
Don’t let your website become outdated! Make sure you stay up-to-date with the constantly changing website redesign trends. Is there a trend that you think is important to add to the list? Comment below to add your input.