Here at Launch Marketing we strive to continually share our B2B marketing expertise through regular blog postings and articles on our website. Below are Launch Marketing’s ten most popular B2B marketing resources, covering various B2B marketing topics such as email marketing, social media and lead generation.
Once you’ve identified the need for a marketing firm, how do you decide which firm to engage with? There are several qualities that you should look for, and this article lists the top 10 to consider when evaluating a firm.
Since email is an essential aspect of many B2B marketing campaigns, it is important to ensure that you are deriving the greatest value from your email campaigns. Read our blog post for tips and takeaways we learned while attending the 2012 Marketo user conference.
While Google AdWords is a useful marketing tactic for many companies, successful campaigns take an extensive amount of knowledge and effort. Read our blog post to learn some of the best practices we utilize in AdWords campaign management.
There are a few common grammar and punctuation mistakes that occur frequently in marketing copy. Understanding how to avoid these mistakes is essential in order to present a professional image. This article lists a few of the mistakes we come across most often, as well as ways to avoid them.
Images are becoming an increasingly popular avenue for content marketing, and infographics specifically have increased in popularity recently. Our article lists several best practices to ensure that you are deriving the greatest marketing value from your infographics.
LinkedIn continues to grow in usage and has expanded beyond just a way to connect with your personal network. This article covers the capabilities of company pages on LinkedIn as well as several tips to maximize their impact.
When Facebook introduced Timeline for Company pages, there were many changes that occurred. Read our blog post for tips on how to make the most of these changes and drive results from your company’s Facebook page.
During the last few months of the year, it is important to continue your marketing efforts in order to derive even greater results from your campaigns. This article lists the top 3 reasons why this is important and the best ways to effectively utilize your remaining marketing budget.
To stand out from the crowded marketplace, make sure that your marketing materials are impactful. One way to catch prospects’ attention is by utilizing a three-dimensional marketing campaign. Read our article to learn more about the benefits and components of effective three-dimensional campaigns.
Successful B2B events require a great deal of planning and preparation prior to the event. However, the activities that occur after an event are just as important. This article highlights several best practices to follow after an event in order to maximize your lead generation results.
Looking for more B2B marketing resources? Visit the resource center on our website to read all of our blogs and articles, and be sure to like us on Facebook and follow us on Twitter to keep up with the latest B2B marketing tips and trends.