Congratulations! You’ve launched your new website with engaging content and a modern design that everyone loves. Launching a website is a big deal and can be very time consuming. We should know; we launch a lot of websites.
It’s time to sit back and watch crowds of people flood your website and leads fill your inbox, right?
I’m afraid that you are going to be quite disappointed if you are banking on the philosophy of “build it and they will come.” Your launch is just beginning.
You’ve heard it before: to grow your business and overall presence online, you’ll need to get busy marketing. Yes, hard to believe, isn’t it? If you take an active role in marketing your website, you’ll build momentum and see a faster return on your investment. Here are a few simple tips to help you do that.
Create a content plan
Creating a content plan and editorial calendar will help you stay focused on generating regularly scheduled relevant and relational material for your website. More specifically, content for your blog. Blogging regularly is one of the best ways to engage with your site’s visitors and maintain their interest.
Think of your blog as a platform to promote your search ranking. When someone searches for industry specific content and you have written about it, you stand a greater chance of appearing within the search results. Consistent, fresh and relevant content keeps your audience informed and reinforces your position as a thought leader in your field.
Incorporate social media
There’s a huge crowd roaming the social media landscape consuming all of the information that is posted. Promote your blog and other interesting content on your social media networks. This not only creates opportunities to drive visitors to your website, but it allows those who are interested to follow you and share it with others.
On the flipside, be sure to link to your social properties from your website as well.
Consider SEO and website analytics
Begin with your SEO. You can tackle the low-hanging fruit by addressing individual website pages. Set your titles, keywords and descriptions for each page. If you’re not taking the time to let people know who you are by your descriptions, they will be less likely to pay attention to your website.
Next, make sure that you have Google Analytics installed on your website. You’ll be able to track how many visitors your site receives, visitor behavior, how long they stayed and website traffic sources. These types of insights can help you determine what visitors are looking for, how to keep them on your site longer, and ultimately how to turn them into clients.
Refresh and update your website
Consider the maintenance of your website like that of your car. With your car, you get the oil changed regularly and do major tune-ups at recommended intervals. Your website is going to need the same type of upkeep and attention. Keywords, title tags, and content copy can become outdated. If your business is in a fast changing industry like technology, insurance or medicine, your website content may need to be updated even more frequently so set your update schedule accordingly.
Take a few hours each month to go through your website and review your content. Have there been new developments have caused content to be outdated? Perhaps you have some content on your blog that needs to be updated with a “Part 2.” Take advantage of changes within your industry to keep your audience informed.
Looking for assistance with marketing and promoting your website? Contact Launch Marketing today! Be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing tips and trends.