Posts Tagged ‘social media’

Blog BandaidWith the digital capabilities at our fingertips in 2014, things change every day.  As an individual, we each have the ability to ‘design,’ if you will, what we want our digital life to look like and we get to select what we choose to follow in our social media outlets.  As a business, this allows for great opportunities IF you can keep your audience and grow it at the same time.  Therefore, getting your audience to share your message is absolutely key.

Sharing relevant and timely content allows you to reach the top of your current iceberg, but what about the potential below – the friends of friends, the grandmothers, and the customers that are possibly unaware of what your business provides?

As a marketer in a sea of advertisements, what are you doing to get your demographic to keep you as they customize?  How are you encouraging that same audience to share your message?  Apply methods that individualize the message so that it’s worth sharing.   Create the ‘Care to Share.’

I attended a webinar hosted by Marketo called “The Definitive Guide to Social Marketing.”   Sanjay Dholakia, CMO of Marketo, and Jon Miller, VP of Marketing Content and Strategy for Marketo, delivered an exceptional presentation for both beginners and intermediate marketers to get back to the basics of what works.  Marketo notes the five motivations to get your audience to share your message – which is the ultimate goal in social marketing through advocacy and loyalty

Here you will find five methods to guide you when considering social media and desiring authentic engagement.

5 Motivators to Generate the ‘Care to Share’  with Your Audience

  1. Reputation:  This is when we add value to a reader’s reputation to their personal digital audience – the opportunity to say, “I know this, so I will share it with you.”
  2. Access to something exclusive:  This is the Maserati factor – it’s the leg-up; such as a $200 discount to share the message with eight people.
  3. Co-creation:  Granting ownership to a reader.  People want to feel like they took part in something that gets attention.
  4. Competition and winning:  Who doesn’t want to win?  Enough said here.
  5. Altruism:  The recent ALS Ice Bucket challenge is the most obvious and best recent example of this.  People shared this because it was fun, but also because it made them feel good about contributing to a cause.

For the time we spend creating content, we should keep the five motivators in mind to help carry our messages as far as possible .  Stay focused on reaching your audience as individuals as you’re asking them to be on your team and vouch for you.   These methods can be applied across all social media outlets and you will see results as your numbers jump from share to share, click to click.  Create the ability to reach the lower half of that iceberg and beyond.

Looking for other tips and methods to generate leads? Contact us today! Be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing best practices.

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter can get you all the important information that you need to know for the day without having to find it yourself. We recommend following these 10 B2B marketing influencers for relevant and entertaining content that will help you improve your company’s marketing in the most efficient way possible.

1. @MarketingProfsAnn Handley from MarketingProfs
Ann Handley
Chief Content Officer, MarketingProfs

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. She has a strong reputation in the marketing community, having been named Forbes’ most influential woman in social media and writing for news websites like The Huffington Post, Mashable and Entrepreneur Magazine.

2. @jonmillerJon Miller from Marketo
Jon Miller
VP of Marketing, Marketo

Recognized by The CMO Institute as a top 10 CMO for companies under $250 million revenue, Jon has developed a large Twitter following due in part to his thought-provoking articles on email, content, marketing automation and demand generation. By following Jon, you will discover an endless amount of useful information that can be applied to furthering your professional development in the marketing industry.

3. @jaybaerJay Baer from Convince and Convert
Jay Baer
President, Convince & Convert

New York Times best-selling author, consultant for 30 of the Fortune 500 companies and critically acclaimed keynote speaker, Jay Baer has done it all and has developed a strong social media presence in the process. He consistently posts educational resources from his very own blog, Convince & Convert, which has been ranked among the world’s top content marketing blogs.

4. @jchernovJoe Chernov from HubSpot
Joe Chernov
VP of Content, HubSpot

Joe’s personality shines through his tweets as he interacts with his followers on Twitter. Awarded Content Marketer of the Year by the Content Marketing Institute, Joe knows how to deliver content that is entertaining, informative and relevant to the issues going on in the world as well as the world of content marketing.

5. @BrennerMichaelMichael Brenner from SAP
Michael Brenner
VP of Global Marketing and Content Strategy, SAP

With experience in leadership, marketing and sales, Michael shares unique ideas and strategies that revolve around his expertise in consumer insights, search, media buying, social media, lead generation and content strategy. Often blogging for Forbes and Content Marketing Institute as well as running his own popular website, B2B Marketing Insider, Michael’s Twitter will leave you with an endless amount of useful resources to read about the marketing industry.

Jon Morrow from Boost Blog Traffic6. @jonmorrow
Jon Morrow
Founder/CEO, Boost Blog Traffic, LLC

Jon Morrow has a very unique and inspiring story of creating a successful career solely through blogging. His experience as the CEO of Boost Blog Traffic and former editor of Copyblogger reflects in his tweets which focus on copywriting and strategies to increase traffic and conversions to your sites.

Mike Stelzner from Social Media Examiner7. @Mike_Stelzner
Michael Stelzner
Founder, Social Media Examiner

Michael, who at one point was a successful copywriter, turned his expertise into a popular blog devoted to social media strategies and campaigns. Frequently posting relevant content from around the web, Mike focuses on all aspects of social media marketing to help you gain more buzz in the digital world.

Jason Miller from LinkedIn8. @JasonMillerCA
Jason Miller
Sr. Manager of Content and Social, LinkedIn

Content and social media professional by day, rock ‘n’ roll photographer by night, Jason has many talents which can be seen in his Twitter posts. If you are looking for some guidance in developing successful B2B marketing strategies through content creation and social media, Jason is the man you should be following.

Joe Pulizzi from Content Marketing Institute9. @joepulizzi
Joe Pulizzi
Founder, Content Marketing Institute

As the founder of one of the most well-known content marketing websites and host of the largest content marketing event in the world, Joe specializes in content creation. He frequently interacts with his followers and posts relevant information on useful tips and tools that every content marketer should be aware of.

Marcus Sheridan from The Sales Lion10. @thesaleslion
Marcus Sheridan
Founder, The Sales Lion

Creating a successful company solely through his inbound marketing efforts, Marcus knows what it takes to grow a business and speaks from his own experiences. He uses Twitter to post useful articles on inbound marketing, content marketing and business and also hosts regular Twitter chats.

Are there any other useful influencers we should all be following in the Twittersphere? Comment below to let us know if you think we should add anyone else to the list!

Also, be sure to follow us on Twitter and like us on Facebook to keep up with the latest B2B marketing tips and trends.

free social media toolsSocial media marketing refers to the process of creating unique content and engaging with an audience through various social networks in an effort to provide return in the form of metrics such as website traffic or brand awareness. In this day and age, social media has become essential for building relationships with your audience. However, with so many social platforms popping up, it can be overwhelming to manage each company page individually. Here are five free social media tools to help manage your accounts and measure performance effectively.

1.  TweetDeck or HootSuite

TweetDeck and HootSuite are two of the most widely-known social media management tools on the web. TweetDeck, which is owned by Twitter, is useful for monitor and manage multiple Twitter accounts simultaneously using customizable columns. It allows you to focus on what is most important to such as certain hashtags, users, trends or lists. While TweetDeck does not include integrated analytics, you can use Twitter Analytics to find data on clicks, mentions, favorites and audience demographics.

Social Media Tool Tweetdeck

HootSuite can help to manage campaigns across several social platforms including Twitter, Facebook, Google+, LinkedIn and WordPress. It also uses a multi-column format similar to the TweetDeck interface. In contrast to TweetDeck, Hootsuite tracks engagement and aggregates all your data in an easy-to-read report that can be emailed to you daily, weekly, bi-weekly, or monthly. Additionally, Hootsuite offers paid plans that enable more advanced features.

Social Media Tools Hootsuite

Both of these services schedule posts for you and automatically shortens all URLs using shortening services. TweetDeck is available for Chrome and can be downloaded to PC and Mac desktops, while HootSuite is available through the web.

2.  Buffer

Buffer is an app that helps manage Facebook, LinkedIn and Twitter accounts simultaneously. It is an easy way to schedule your content across social media in a highly automated fashion. After setting up a customized schedule, you simply insert post content, which is then automatically published at the specified time. Additionally, Buffer offers analytics for each post, and the data can easily be exported for easy reporting.

Social Media Tool Buffer

3.  If This Then That

If This Then That (IFTTT) is a useful tool that manages your social networks, RSS feeds and other web applications using simple conditional statements called “recipes”. You can create and share these recipes by using the simple formula, “if this, then that”. For example, “if I add a new photo to Facebook, then save those photos to Dropbox” or “if there is a new RSS feed item, then post a tweet to Twitter”. IFTTT takes out the need to think about every little thing you need to do and automates repetitive processes.

Social Media Tool If This Then That

4.  Bit.ly

Bitly shortens URLs, which is especially useful when dealing with character limits on social networks. While bitlys are automatically generated as a random sequence of letters and numbers, Bitly offers the ability to customize the link. Also, it offers the ability to use a custom URL. Analytics provided by Buffer allow you to see the performance of each URL, as well as other metrics.

Social Media Tool Bitly

5.  Social Mention

Social Mention is a social media search engine that aggregates all user generated content (blogs, comments, videos, posts, etc.) across the web and is updated in real-time. You can use this site to easily track and measure exactly what people are saying about your company or any topic that is being talked about across over 100 social media networks.

When analyzing the data, it takes into account 4 key factors:

Strength – the likelihood the topic is being discussed in social media
Sentiment – the ratio of mentions that are positive to those that are negative
Passion – the likelihood that individuals that are talking about the topic are doing it repeatedly.
Reach – the range of influence

Social Mention is a useful tool to keep track of the latest news in your industry as well as monitor your relevancy to your target audience.

Social Media Tool Social Mention

What other free social media tools do you find to be essential for your social media marketing success? Comment below to let us know if we should add anything to this list.

Also, be sure to follow Launch Marketing on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.

photo credit: Jason A. Howie

B2B Marketing ResourcesAs the new year begins, we wanted to look back at 2013 and count down the top 10 B2B marketing resources from our website, covering a wide range of B2B topics such as event marketing, pay-per-click, email marketing and copywriting.

1. Utilizing Infographics to Break Through the Clutter

One of the hottest topics in marketing this year was the rise of visual content, evidenced in the fact that this article alone received nearly 4% of the total pageviews for our website this year. In it, we discuss the best ways to utilize infographics to make an impact for your marketing strategy.

2. Back to Basics: Spotting Common Grammar and Punctuation Mistakes in Your Copy (Part 1)

This article, which has consistently ranked among the top pieces of content on our website since it was published in 2011, highlights several common grammar and punctuation mistakes that we see made often. Also, don’t miss part two of this series.

3. The Most Critical 50% Of Event Marketing: 4 Tips to Maximize Event Impact

While there are many pieces of the content on the web concerning event marketing, most of these focus on the activities that occur before and during an event. We feel that the activities that occur after an event can have the most impact on the returns gained from the event and highlight a few ways to make the most of this part of event marketing.

4. Fourth Quarter Fire Up: The Importance of End of Year Marketing

As the year winds down, some marketers tend to think ahead to the next year’s marketing strategy and do not work to boost results for the rest of the year. In our article, we highlight ways to ensure that you finish the year strong.

5. Extend Your Reach: Use a LinkedIn Company Page to Increase Exposure

With over 3 million company pages on LinkedIn and a constantly evolving set of features, it is important for your company’s page to stand out from the crowd. Our article covers several ways to ensure that you are getting the most from your LinkedIn company page.

6. Best Practices for Increasing Google AdWords ROI: Keyword Match Types

Many marketers include PPC campaigns in their marketing plans, but there are so many different features and settings that it can sometimes be challenging to get the most out of this medium. Our blog highlights the various keyword match types available and how to use each of them to boost your AdWords ROI. Also check out the other two posts in this series covering optimizing landing pages and ad copy.

7. The 4 P’s of Hosting a Successful B2B Event

In-person marketing events can be very successful, but there are a few aspects that should be kept in mind in order to get the highest return on investment from an event: purpose, plan, promotion and post-event. Our blog covers each of these and includes ways to ensure that your event is a success.

8. Stepping Outside the Inbox: Innovative Ways to Generate Leads and Interest

In this blog, we highlight a few ways to generate interest and leads for your company besides traditional email campaigns. From videos to infographics, learn how to best utilize these tactics to boost your campaign’s success.

9. Four Stellar Examples of Successful B2B Facebook Marketing

Many times, blogs highlight examples of great Facebook marketing from large B2C companies. While they are often great examples to study, we thought that we would highlight some of our favorite examples of smaller B2B companies that are excelling at Facebook marketing.

10. Maximize the Impact of Your Content Marketing

With so many options available for content marketers, it can be difficult to figure out the best format to use. Our blog covers several aspects to keep in mind when designing content – your audience, the sales funnel and the medium you use.

Want more B2B marketing resources? Check out the rest of the B2B marketing articles and blog posts on our website. Click here to subscribe to receive our new weekly blog posts by email.

photo credit: ipohkia