The role of marketing has evolved to be a growth-driving, revenue-aligned engine. With AI maturing, budgets tightening, and buyer expectations rising, marketing leaders are rethinking how they operat...
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B2B marketing blog from Launch Marketing with tips, trends and the latest updates from Austin-based Launch Marketing. Read the latest, or explore by topic:
Lead Generation | B2B Strategy and Messaging | Company or Product Launch | Virtual VP of Marketing | Interim Marketing Director | Campaign and Content Development/Execution | Sales and Marketing Alignment | Digital Marketing and Interactive | Branding and Design | Website Design and Development
Maximize Your Marketing Budget: What to Prioritize When Resources Are Limited
Leaders across many industries have shared with us that they are facing a familiar challenge: tight marketing budgets and an urgency to continue to drive leads. Whether they a...
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4 Shifts in the B2B Decision-Making Process and How to Adapt Marketing for Higher Impact
This post was originally published on MarketingProfs. As B2B marketing evolves, so do its buyers. With the rise of various technologies and fluctuating economic conditions, the B2B buye...
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Pivoting from Founder Led Sales and Lead Gen to Marketing-Driven Momentum: Your Sanity (and Growth) Depend On It
As founders and CEOs, we wear countless hats—visionary, product expert, operations manager, and inevitably, lead nurturer and chief salesperson. Early on, this makes perfect sense. N...
ExploreStartup Struggles: How Well Formulated Startup Marketing Strategies Can Solve Common Challenges and Avoid Random Acts of Marketing
Picture this: A startup with an innovative AI platform sets up an expensive booth at a major industry conference. Their technology solves a genuine industry pain point, and their demo impresses ev...
ExploreWhy Marketing Matters: Making the Case for Integrated Marketing Strategies in Every Business Plan
“Marketing? That’s just a nice-to-have. We’ll get to it once our sales are stable.” As CEO of Launch Marketing, these conversations never cease to amaze me. The fre...
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B2B Advertising: What Channels Work Best and How You Can Generate More Results
Advertising is a staple of B2B marketing, driving measurable results for organizations. As buyer expectations and behavior change, new channels emerge and content preferences evolve, advertising must...
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Marketing Works: The Benefits of Marketing and How it Can Boost Business Growth
Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. However, many are still skeptical of the benefits it can deliver. Does it work? Will I a...
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B2B Product Launch Strategy Success: 10 Lessons from Marketing Executives
A successful B2B product launch requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. ...
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Strategies for B2B Manufacturing: The Best Ways to Generate Leads
B2B manufacturers face a distinct set of challenges when it comes to lead generation. Their niche audience, complex sales cycles, highly technical products and intense competition crea...
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Finding the Right Marketing Candidate: 5 VP or Director of Marketing Interview Questions and Answers to Look For
In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying targ...
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Key Benefits of Outsourcing Marketing to a B2B Marketing Firm
Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the que...
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