As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new content can sometimes be creatively draining and there may be days when you simply cannot come up with your next blog post idea.
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If this sounds like a challenge you’ve faced in the past, here are four easy ways to stay away from a writing rut:
Research your audience’s interests and pain points
The first step to take when brainstorming new ideas is to see what is trending in your industry. Find what keywords or topics are of interest to your audience to direct your writing. One useful brainstorming tool you can use is BuzzSumo, an easy-to-use tool that analyzes what content performs based on social media engagement and number of links. BuzzSumo puts everything together in one place to help ensure you reach the right audience with unique, high-quality content.
Another useful tool to consider using to research your audience’s interests is Google Trends. Google Trends allows you to gauge consumer search behaviors over time by providing you with trending search data on specified keywords. These results can help influence topics that you want to focus on when writing a new blog post.
Answer the Public is another great tool to use to brainstorm ideas as it visually displays a web of questions and prepositions with your keyword in it. Answer the Public helps determine why people are searching for certain words and phrases and helps supplement SEO efforts.
Scan your favorite industry blogs for inspiration
Keep a bookmark folder in your browser of your favorite blog posts to reference for new ideas or use content aggregation and curation tools like Feedly or Flipboard. With these tools, you can create your own topic boards and gather content from various publications, blogs and media outlets to easily see their latest articles in a stream or feed view. If you see multiple blogs being written on the same topic from the various sources you follow, you may want to consider writing about that subject as well.
As you read, keep an open notepad to write down quotes or statistics that stick out. You can leverage these as engaging social media graphics and include them in your blog content. Once you’ve read through a few blogs and articles, highlight and organize the phrases that relate to each other. Find common themes or threads of information that could be expanded on further.
Keep a running brainstorm list
Write every idea down! Even the mediocre brainstorm sessions can flourish into great ideas with a little bit of time and a fresh mindset on a new day. Utilize online blog topic generators like Hubspot’s to help you think of new ideas.
When it’s time to get started on a new blog, you already have topic ideas to pick from instead of wasting time researching and trying to find another topic.
Never stop adding to your list. Each moment you have a burst of an idea, be sure to write it down so that you don’t lose it later. Your list will continue to grow and your blog will be regularly updated with new content.
Interview a co-worker or industry-experienced colleague
Some of your greatest resources are seated at the desks near yours. Set aside time to discuss ideas or set up an interview with your colleagues who are subject matter experts in your industry. It doesn’t have to take long either. Be proactive and come with a topic to discuss or questions to ask. The content created during the meeting is both original and already tailored to align with your business views. Here at Launch we utilize this tactic with our Four Questions Answered blog series.
Keeping up with new B2B blog topics doesn’t have to be a tedious or time consuming task when your idea pool is always filled. Talk with the knowledgeable people around you. Write down every idea so you can pull from your list later. Research your audience’s interests and behavior trends and browse through other blogs or organize them in a content aggregation tool.
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