Austin-based B2B marketing firm packages strategies, tools and more to assist marketers with COVID-19 response
AUSTIN, Texas, April 9, 2020 – Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies, has published a COVID-19 marketing toolkit for B2B companies seeking to adjust their marketing strategies and campaigns amidst the coronavirus pandemic. Highlights of the B2B Crisis Marketing Toolkit include guidance for organizations on how to:
- Rapidly evaluate and update foundational marketing elements such as buyer personas and performance measurement processes
- Strengthen digital marketing efforts to address shifts in prospect and customer engagement behavior
- Support development and growth opportunities, including communication, education and thought leadership
Founder and CEO Christa Kleinhans Tuttle shared, “As COVID-19 continues to impact the health and lives of people around the world, the Launch team and I want to emphasize that we are here to help. As stress and concern has accumulated for companies facing this unprecedented event, we sought to develop a compilation of marketing resources and tools that can assist in guiding communication and marketing strategies throughout the disruption.”
About Launch Marketing
Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.