In the fast-moving world of social media, it is important to ensure that your company’s social profiles are optimized to make the most impact. In order to do this, you should conduct regular social media audits. Read below for four questions that you should ask to ensure that your social media accounts are pulling their weight.
Step 1: Are There Any New Features?
The available features on many social networking sites change frequently. The layout and design of the profile as well as available customization options are the most frequent changes. It is important to stay on top of these changes in order to keep your profiles looking modern and up-to-date.
Frequently these changes affect the sizing of banners or profile images. Make sure that you are using all of the available visible real estate you have at your disposal including banners, profile images and backgrounds.
Step 2: Do You Need a Branding Update?
Do your profiles reflect your current branding? If you have gone through any branding changes, they should be reflected on your social media profiles. Be sure that your current logo, tagline and color palette are used.
Step 3: Is the Information Up-To-Date?
Many social media networks include space on profile pages to insert text or contact information. If this hasn’t been updated in a while, it may be time for a refresh. In addition to checking that you have your current contact information listed, be sure to include links to your website or other social media profiles if you haven’t already done so.
Step 4: Is It Making an Impact?
Besides the actual social media profiles, it is important to make sure that your strategy for that specific social media site is contributing to your company’s overall goals. When updating the content and design of your social media accounts, it is also a good idea to evaluate your strategy for that network. If you feel that it does not contribute much to your overall marketing strategy, it may be wise to focus your efforts elsewhere.
The Importance of Regular Social Media Audits
With frequent changes, social media marketing by its nature requires marketers to continually stay on top of these changes. By regularly conducting audits of your social media accounts using these questions as a guide, you can stay up-to-date with the latest trends and ensure that your social media accounts are contributing to your marketing goals.